• Brooklyn Park, MN, USA
  • Full Time

Opportunity Overview:

The Sales Director's primary goal is to grow the sales organization in alignment with aggressive company growth goals. They will support each of the following areas of responsibility: Company Leadership, Sales Management & Customer Service, Sales Operating System, and Business Development.


Required Skills:

  • Minimum of 5 years managing sales
  • Knowledge of working with manufacturer representatives/external distribution teams
  • Successful sales management experience, including oversight of customer service, estimating, and manufacturer representatives (managing a channel)
  • Strong coaching skills ability to observe, listen and provide feedback for skills development
  • Ability to create, execute and hold others to a sales plan


Position Responsibilities:

Company Leadership

  • Demonstrate understanding of how Rotation Engineering operates including strategy, profitability, and operations
  • Embrace and drive EOS implementation and adoption
  • Translate vision and strategy of company into sales initiatives that directly drive sales activity
  • Recommend and implement direct and channel sales strategies and tactics to secure new opportunities
  • Provide regular, open and transparent communications with leadership regarding successes, challenges, and changes
  • Understand market trends, market intelligence, and competitive information
  • Work effectively with all departments and leaders for day-to-day leadership of the company as well as preparing the company for continued growth


Sales Management & Customer Service

  • Drive recruiting, hiring, and onboarding strategies and processes for sales team, including manufacturer representatives, customer service representatives, and quotations team
  • Assess sales team performance, lead efforts for performance improvement, and manage through changes including promotions, role changes, and departures
  • Hold accountable sales team members for:
    • Activities and expectations
    • Following a defined sales process
    • Using and leveraging sales and marketing tools
  • Perform joint calls/visits with sales team to secure/develop accounts and opportunities
  • Engage in 1x1 meetings with sales team to develop skills, manage performance, and assist with career development


Sales Operating System

  • Define sales activity leading and lagging indicators that provide visibility into effectiveness throughout the sales process; incorporate into operating system to drive revenue
  • Embrace the Sales Operating System, including:
    • Sales process and reporting, including mission-critical activities such as territory and strategic account planning
    • Activity expectations
    • Routine meetings (1on1's, training, forecasting, management reporting)
    • Systems such as CRM, proposals, forecasting
    • Key measures including annual goals and monthly milestones


Business Development

  • Conduct business reviews to understand customers' current situation, desired situation, business drivers, needs, and decision-making processes.
  • Strategize with, guide and educate customers to ensure we are delivering the best solution.
  • Directly manage accounts and identify opportunities for growth. Increase sales and average order size by means of cross-selling, upselling, and add-on sales.
  • Create a sense of urgency to close opportunities.
  • Understand, assess, and refine the value proposition and competitive advantages in order to effectively differentiate and sell the value in a competitive market.
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